Participants to the the annual meeting of AAAS (American Association for the Advancement of Science) last saturday, gasped as they were shown this one minute video compressing 25 years of satellite data of Arctic Ocean ice retreat. When climate change, and as its most severe part of it, Arctic warming and ice retreat, has been a scientific evidence for years, a simple time lapse video is able to provoke a shock in a meeting of people that have probably read loads of reports and are already aware of the situation. This video is powerful call to action and a tool to raise awareness about the real situation of Arctic ice retreat.

More information:
Science : http://news.sciencemag.org/climate/2014/02/video-polar-disaster-movie
AAAS : http://www.aaas.org/
NOAA : http://www.arctic.noaa.gov/

One thought on “Arctic disaster : when video is the most powerful call to action

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